BACKSTAGE TRENDS

FASHION WEEK
2024

As the makeup authority backstage at Fashion Week for over 30 years, MAC remains at the forefront of bringing fashion to life through beauty – and beyond. We don’t follow trends, we start them. We don’t adopt stories, we help create them. We don’t work for designers, we collaborate with them.

 

 

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Discover the must-have makeup looks on everyone’s radar…
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DISCOVER MORE FROM LONDON FASHION WEEK...

FRESH OFF THE RUNWAY

RICHARD QUINN

'VICTORIAN MANNEQUIN SKIN' AT RICHARD QUINN

“That severe, red velvet matte. The lip shape is swollen, it’s strict, straight and overlined. Flawless skin with a pearl in it. We’re powdering it, powders back, powder never went away for me. Mineralize highlight from the edge of the face inwards. I like the idea of the face looking like a Victorian portrait, Very very perfect, mannequin like highlight without being wet.” – Terry Barber, Global Creative Director of Artistry, MAC.

Makeup by Terry Barber and the MAC Pro Team.

FRESH OFF THE RUNWAY

DREAMING ELI

‘SEXY, SEDUCTIVE AND ETHEREAL’ AT DREAMING ELI

“A little bit Victoriana, coquette, she’s innocent but also not. A little bit sassy. Sexy, seductive, ethereal and dead gorgeous. ” - Sharryn Hinchliffe, Executive Director, Makeup Artistry, M.A.C Cosmetics.

Makeup by Sharryn Hinchliffe and the M·A·C Pro Team.

FRESH OFF THE RUNWAY

FASHION EAST JOHANNA PARV

‘ATHLETIC SKIN’ AT JOHANNA PARV

“Warm, health, matte skin with a natural glow” - Romero Jennings , Director Makeup Artistry, MAC.

Makeup by Romero Jennings and the MAC Pro Team.

FRESH OFF THE RUNWAY

FASHION EAST OLLY SHINDER

‘UTILITARIAN’ AT OLLY SHINDER

“Scientist living in a bunker with little access to light”. - Romero Jennings, Director Makeup Artistry, MAC

Make-up by Romero Jennings and the M·A·C Pro team.

FRESH OFF THE RUNWAY

HOLZWEILER

‘MISTY MAKEUP’ AT HOLZWEILER

“Gang of gorgeous, healthy, gorgeous, radiant, aspirational models. They hang out together, they’re happy, they eat good food, drink well and look after themselves. Taking inspo from the designer’s Scandinavian heritage they’re absolutely at one with nature. Forest bathing, lit with moonlight. Skin is radiant and opulent, we wanted it to be as natural, fresh and real as possible.” – Carly Utting, Senior Artist, MAC.

Makeup by Carly Utting and the M·A·C Pro Team.

FRESH OFF THE RUNWAY

ROKSANDA

‘FILM NOIR ELEGANCE’ AT ROKSANDA

“The makeup is inspired by true 90s it girls ”- Dominic Skinner, Director of Makeup Artistry, MAC.
Makeup by Sharryn Hinchcliffe and the MAC Pro Team.

FRESH OFF THE RUNWAY

FROLOV

“CRIED IN SMOKEY EYE” AT FROLOV

“The makeup is inspired by true 90s it girls, think Pamela Anderson and the characters on My So Called Life. Really well lined lips with a soft, lighter lipstick. The eye is a classic smokey., but do you know what, you’re going out, maybe you’ve had an argument with your friend, you’re sitting in the toilet, wiping your tears and going out and carrying on partying. ”- Dominic Skinner, Director of Makeup Artistry, MAC.

Makeup by Dominic Skinner and the MAC Pro Team.

FRESH OFF THE RUNWAY

MARQUES ALMEIDA

‘GROWN UP PUNK’ AT MARQUES ALMEIDA

“We’re playing with the ideas of beauty classics like a red lip and a black liner, but applied in a different way. I wanted the artists to reference a Kurt Cobain vibe. Grown Up Punk and an edge of gorgeous grunge. The red lip is very decayed, pulled apart and crumbly. It’s rubbed a little bit into the lip line. An impressionist, gurney lip. I’m calling the eye look felt tip liner, it’s all around the eye like a race track. All quite DIY, chic punk. ” - Terry Barber, Global Creative Director of Artistry, MAC

Makeup by Terry Barber and the MAC Pro Team.

FRESH OFF THE RUNWAY

KGL

CRYING BLUSH AT KGL

“Taking inspiration from the designer’s fascination with human psychology, we’re placing the blush where the models would wear their own emotion. When we think about placement, we’re looking at them all individually and deciding where it should be. It’s an individual look, it’s organic. For the lips, we created a jelly look using Squirt Balm in ‘Like Squirt’ with M.A.Cximal Silky Matte Lipstick in ‘Warm Teddy’ the green allowing for a more honey tone. ” – Romero Jennings, Director Makeup Artistry, MAC

Makeup by Romero Jennings and the MAC Pro Team.